Thursday, April 10, 2008

I'm ticking off some copywriters today...

Just received from Rich Schefren this morning:

"Rich here, and I'm probably going to get a lot of
people hot under the collar about this (especially all
my copywriters pals)...

Because at my blog, I'm scrutinizing one of the most
hard and fast rules in this business: Copy is King.

Go here to see if I agree or not.

And make sure you read the entire post, because my pal
John Carlton is doing something that's never been
attempted in our industry before...

Can't go into the details, but I'll give you a hint:

Dutch Auction.

Get the full story here.

To Higher Profits,


P.S. You know how fanatical I am about systemizing your
business, right?

Well, that goes for copy too. Great copy doesn't just
come from talent. It comes from having an established
process that you can tap into whenever you want to
create glued-to-your-seat copy from either the stage or
the keyboard.

And this guy is the master at it. "

1 comment:

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