Thursday, September 27, 2007

The freedom to be yourself - and succeed

Hey Val,

People always ask me "What's the key to your success, Rich?"

Well, there's only one thing that really stands out in my mind...

Playing to my strengths.

Do you know your true strengths? Strengths capable of propelling you to the kind of success you dream about every day?

I often ask my coaching clients this same question. Because this is really the starting point for anything you want to accomplish in life.
And you'd be surprised how many people can't answer this simple question.

Can you?

When you think about it, how in the world can you expect to gain an advantage in your marketplace if you don’t know your strengths?

My number one recommendation to anyone starting or building a business is this...

Avoid the biggest mistake most online business owners make – find out what your strengths are using a scientific testing method, then leverage your strengths every day.

There are a few serious questions you should ask yourself, like:

  • Do you have a problem getting started on tasks and projects?
  • When you start something, is it practically impossible to see it through to completion?
  • Do you struggle with things you are not good at, hoping you’ll get better?
  • Do you not have enough time for the most profitable activities in your business?

Well don't feel bad, you’re not alone. Many business owners fall into this same trap. Where you work like a dog but never seem to get much accomplished. Sound familiar?

So now you realize it's time to fix this situation. And I’m going to help you...


You are one of the first people that gets to take advantage of my new Strengths Mastery Advantage system.

The Strengths Mastery Advantage

Through a scientifically proven testing platform, you can find out – without a doubt – exactly what your strengths are. And that’s just the beginning of a process that will transform your business and everything you do.

There's so much to share with you, I just don’t have the space in this message. So go to the web page below to find out all the details.

I'm a living proof that focusing on your strengths and managing your weaknesses leads to success in business. In fact, it's my secret weapon that’s enabled me to become the coach to the Internet gurus.

See you there.

The Strengths Mastery Advantage

To Higher Profits,

Rich Schefren

P.S. You're going to see how you can dramatically improve your business and your life – in about 30 minutes. Imagine how surprised your friends and family will be when you discover your strengths... and they see you enjoying true success - the freedom to be yourself!

The Strengths Mastery Advantage

Sunday, September 23, 2007

Respect Me in the Morning

Message From Rich
Hey Val,

Is your online business struggling for respect and attention?
If so, it's time to market your business so it gets both – and a lot of customers as well.

You've probably noticed that the last series on my blog dealt with attention – how to get it, how to hold it, and what kind of influence you can have with it.

I'd like to switch gears to marketing now and how it can help really build your online business.

I've enlisted comedian Rodney Dangerfield (R.I.P.) to help. His "no respect" schtick is perfectly suited for this task.

Consider this question: If you market to your prospects and give them exactly what they want, will they still respect you in the morning?

And will that respect command attention?

So put on your red tie, bug out your eyes, and speak in your best Rodney Dangerfield voice: "I tell you... I get no respect... no respect at all.”

Maybe Rodney couldn’t, but you can...

Go here and leave me your comment.

To Higher Profits,
Rich Schefren

Tuesday, September 18, 2007

Under the Influence of Attention

How influential are you?

Tough question, isn't it? I encourage you to give it serious thought. First, let's define the term to avoid confusion. Influence is the ability to become a compelling force on others. It is an ingredient of persuasion. Influence spreads quickly and easily among an audience. (Don't confuse this with influenza... That's something altogether different.) Influence can bring greater attention to the influencer as ideas and emotions are spread...

Read more at:

Thursday, September 13, 2007

You have to know this first...

Hi Val,

Today I'd like to ask an important question. And it’s totally related to focusing attention on the success of your online business.

Considering how valuable and limited your attention is, you must address this question or risk focusing on tasks that are not going to get you where you want to be.

So take a few minutes now to read today’s post here, and really think about the question.

Let me know how this question affects what you do every day. You can post your comments on my blog.

Your answer could spark the minds of your fellow entrepreneurs.

To Higher Profits,
Rich Schefren

P.S. On Wednesday September 19th, I'll be doing a live webinar with the founder of the autopilot system I use to manage my leads, orders and customers - Infusion CRM.

You can register for the webinar here

If you are doing all of your marketing by hand now, this will be an eye-opening session for you. And if you're using a marketing automation tool already; but wish it could do more - you'll find the system I use every day to be an exciting discovery.

Wednesday, September 12, 2007

How to easily systematize your business...






Hi Val,

If you've been with me for any length of time, you know my biggest rule for building a real business is systematizing everything you possibly can.

Having systems in your business enables you to map out processes in a logical way that is easy to follow. This comes in handy when you delegate a task you've been doing yourself.

And it's also useful when you replace an employee and want the new team member to be able to hit the ground running... without a time-consuming learning curve first.

That’s why I' m such a big believer in creating and using process maps, as I mentioned in my recent message about the upcoming Agora Info-Marketing Conference.

Other very important aspects of your Internet business that can be easily systematized are your lead generation, customer acquisition and customer relationship activities.

In fact, if you don't systematize this area of your business, you'll soon find out all of these details are too overwhelming to handle manually.

If I didn't have an autopilot system to manage all of the leads, new orders and customer relationships for Strategic Profits, I would hate to see what my business would look like today. If I even had a business anymore...

People are always asking me how I do this and how I do that in my business. When the conversation has to do with managing my leads, orders and customer relations, I have one bit of advice that will help anyone systematize all of this...

Put your marketing on autopilot as much as you can.
I'm writing you today to let you know about a special strategy session coming up on this very topic. One I know will steer your business in the right direction for massive growth and higher profits in the months ahead.

On Wednesday September 19th, I'll be doing a live teleseminar with the founder of the autopilot system I use to manage my leads, orders and customers - Infusion CRM.

You can register for the call here

I’m very happy with Scott Martineau’s automation system, as are many other prominent Internet marketers who also use Infusion.
That’s why I'll be getting Scott to reveal the steps you can take to maximize your marketing and your business, putting them totally on autopilot.

So join me and Scott on September 19th and discover how you can systematize your marketing quickly and easily.

Visit this web page now and reserve your spot for this one-time call:

If you're doing all of your marketing by hand now, this will be an eye-opening session for you. And if you're using a marketing automation tool already -  but wish it could do more - you’ll find the system I use every day to be an exciting discovery.

See you on the call.

To Higher Profits,

Rich Schefren

P.S. If you're not using any systems in your business right now, consider this your wake-up call. I'm serious. Without systems and automation, your days will only get longer. And your income might stay the same... if you 're lucky.

But to really build your business... that means getting more sales, banking more profits and having more time off... grab your spot for this call with Scott now. He's only arranged for 250 lines, which will fill up fast...

Monday, September 10, 2007

Garbage for some, Diamonds for others...


Hey Val,

Some people wonder if I really read all of the comments my readers post on the blog.

Well I do, and I want to share a few very observant comments with you, before I invite you to check out the follow-up to our last Attention Hog post...

Our reader Bill R. was speaking of one of his Attention Hogs  -- e-mail -- as "mostly junk, with occasional gems..."

Fred R. had this striking revelation: "Our position in our society is the sum total of the choices that we have made in life. And, information is one of those choices. It all depends on how we use it. What is garbage for some people can be diamond for others. "

Here's part of what Ken F. shared: "I long ago realized that there is trash that is unworthy of my attention… I very much consider your e-mails (and blog entries) one of my better investments of attention for learning purposes…"

And as a side note to Scott Y... Yes, Scott, you do have my attention.
And to Kristina from Bulgaria... Thanks for your kind comments. I assure you I am not a machine. :)

Click here to read today's blog post and you'll see why I create these posts for you on a regular basis.

As long as you fully realize the value of the attention you pay, and make the right choices based on that value, you'll always get something useful in return.

Visit my blog to find out more...

To Higher Profits,
Rich Schefren

P.S. You'll also see how online business owners have leveraged this philosophy time and time again... to make gold out of straw. Really.

Friday, September 7, 2007

A message from my "Favorite Hog'

Hey Val,

How many people can you think of who demand your attention every day?

And how many people do you give YOUR attention to without them directly asking for it?

Well, today I hope to open your eyes to these people and the events that regularly take your attention without asking.

If you're like many, you give it to them freely before you even realize what’s going on...

So I want to be different. Because you are one of my readers, you have earned my attention.

That’s right. You now have MY full attention.

I really want to know what you think about today’s blog post. I would also like to see who's on your list of Attention Hogs.

After you've read the post and made your list, go ahead and post your comments and your Hog list.

You have given me so much of your attention in the past, it's my obligation to give you my attention now.

So tell me what you have to say... I'm listening.

To Higher Profits,
Rich Schefren

P.S. You can look at some of the Hog lists posted by other readers if you need some help getting started. Then I'm sure you'll have all the inspiration you'll need to create a long list yourself.

Happy Hog Hunting!

Thursday, September 6, 2007

Starbucks and Apple have it. Do you?

Hey Val,

How was Starbucks able to build its empire when people have already been drinking coffee for decades?

How did Apple create such a devoted following of passionate fans?

These successful companies leave clues about how to capture and hold the attention of their target audience. The bottom line - they've made a long-lasting connection with their customers.

What about you? Do you have this kind of connection with your market - like Apple and Starbucks do?

Think about this...

If 100,000 of your perfect prospects showed up at your Web site today - right now - would you be able to capture AND HOLD their attention?

Check out my blog - and leave with a whole new perspective on getting your prospects' attention and keeping it...

To Higher Profits,
Rich Schefren

Wednesday, September 5, 2007

Great news from Rich and his Team

I was delighted to find out that Rich is accepting more people into his coaching program...As you know, his program was only available to a chosen few until now:

"We've Opened A Few More Spots In The Business Growth System.

Our program has changed the lives of hundreds of Internet entrepreneurs just like you!

I encourage you to visit our site and let me show you how you can learn how to make more and work less almost overnight.

The “Business Growth System” coaching is like nothing you’ve ever seen before.  Our approach to starting and building a rock solid business that grows without your involvement is completely different than anything you’ve ever seen, read, or heard before – and what’s more, I am absolutely convinced that anybody can succeed once they go through this coaching.

And now, we've made it easy for you to join... click here to learn more.

Rich Schefren

Strategic Profits
100 NE 5th Ave
Delray Beach, FL 33483

Tuesday, September 4, 2007

Find your attention bubble yet?

Just received from Rich today:

Hey Val,

As you all know, part 2 of The Attention Age Doctrine will be released very soon. I thought it would be a good idea to keep your brain juices flowing on The Attention Age itself - what it brings to the table - and also show you how you can really optimize your productivity and attention for profit.

I've created a quick exercise on how to create your own attention bubble - a bubble where you can really get things accomplished.
In order for you to actually create your "happy" bubble, you have to first be able to know what THE ATTENTION AGE demands of you... and how mastering it will really propel your business.

Visit my blog to find out more...

Saturday, September 1, 2007

Get Process Maps of a $300-Million Company!

Rich Schefren to me

Hi Val,

In this email I will reveal how you can get your hands on the process maps responsible for countless fortunes made online... At NO COST!
But first I have a question for you...

How many people do you know that have built not one, but TWO information marketing empires, each worth far more than $100 million in annual sales?

I don't know anyone else but one guy.

Just eight months ago... I had my team pack up our entire office and move it right down the block from HIS office.

Why would I do all this? Well, let me explain...

Earlier this year I had a major issue come up in my business. It forced me to make a difficult yet critical decision. Because of its importance I immediately called three of my most respected friends (all with 10 to 20 million dollar businesses of their own) to get their opinions.

Each suggested the same action I was planning on taking. I felt relieved.

On my way to work the next day, I impulsively decided to pop-in to this business superhero’s office unannounced.

After some small talk about cars and cigars I told him about the problem I had and what I was planning on doing about it.
He gave it a moment’s thought, and then proceeded to tell me all the reasons why I was looking at the situation the wrong way, and how he had worked through a similar challenge many years earlier when one of his companies was still in its early stages.

He then explained what he had done (it was the exact opposite of what I had been planning to do and what my friends had advised.) But as soon as he explained the solution to me, it was obvious how much simpler and more profitable his answer was.

Only in hindsight could I see that taking his advice actually brought Strategic Profits one step closer to following in the footsteps of this man and his legendary success.

A few days later, I called my friends back to share with them his advice and what I had done. They all agreed it was a far superior solution.

It's rare to meet a man who's taken a single business past the $100 million level, much less two businesses. But it's even rarer to find a man who is willing to help you do the same. And sadly most entrepreneurs will never even get the chance to be introduced to him.
Which is why I am sending you this email today.

The man and the legend I've been talking to you about is Michael Masterson. His most recent $100 million success is Agora (actually it’s now approaching $300 million a year.)

And if you couldn't tell by now, I feel extremely lucky to have him in my corner.

Normally if you wanted to get Michael's time and attention, you'd have to agree to pay an ungodly sum, or be crafty enough to move your business right next door and weasel your way in ;-)

In fact, last spring 30 people (me included) paid $10,000 plus expenses to meet with him for a few days at an exclusive oceanfront Palm Beach resort.

But if you are an ambitious entrepreneur... willing to take action now... this really is your lucky day.

Because he’s planning another conference – and this one won’t cost $10,000 or even $5,000 or even $3,000.

It's based on the knowledge and experience of the world's most successful direct response business, Agora Publishing (just one of his many companies.) And it will focus on the area they excel at in particular:

Information Marketing.

I’ll be speaking there, along with my friends Alex Mandossian and Jeff Walker.

And a bunch of the Agora staff.

Agora (and more specifically Michael’s Florida group, Early to Rise, now being run by my good friend MaryEllen Tribby) is truly a goldmine of Information Marketing knowledge. I've been mining their wisdom for a while, and I’m convinced there’s no end to the resources in this goldmine.

To find out what Michael, MaryEllen and their team has in store for the lucky few that get to attend…

Visit this web page to get all the details straight from Agora.

My motivation for sending you this is to give you a chance to join me at this conference.

The bottom line?

If you want to build a real Information Marketing business, instead of just a one-trick-pony, you must attend this event.

I’ll sure as hell be there. In fact if I wasn't already getting paid to speak, I'd gladly pay the conference fee, cash out of pocket.

If you are already at the helm of a multi-million dollar Information Marketing business, I don't have to explain the incredible benefit of being in a room learning from Michael and about a dozen Early to Rise, Agora and other world-class master business builders like Alex and Jeff, who have few equals.

Soaking up strategies from a group like this could literally drive hundreds of thousands if not millions of dollars in additional income into your business.

And if you are a startup, you might be interested to hear...  that in his "spare time"... between those two $100 million businesses, Michael also took 5 more businesses from zero to the $20 million mark, plus taking 20 startups to the $5 million level.

Michael Masterson knows what it takes to go from "zero to hero."
This is the kind of guy whose team you want in your corner, too.

Go here right away to get all the details:

(Want to know one of my closely-held secrets? It's why you can get the process maps I referred to as a gift from me. Make sure you read the P.P.P.S. below...)

See you there!

To Higher Profits,
Rich Schefren

P.S.  I am planning on sticking around after the conference sessions so we can compare notes and possibly structure some JVs (because you know the deals happen at the bar and in the lobby.) I'll even buy you a drink and introduce you to the Early to Rise gang who will be there too.

P.P.S. Patrick over at ETR told me there’s a $200 discount deal that expires Wednesday at 5PM so if you’re planning on coming, do it now:

P.P.P.S. Only a very few people know this… To make sure I have access to all of the latest strategies and tactics presented at high-level conferences like those put on by Agora, I have a secret weapon.
He’s my assistant that takes the nuggets of gold from these conferences and not only gives me detailed notes, he creates process maps so I can put the presentations into action quickly and easily (whether I outsource the strategies or have them executed in-house.)

This is actually a key contributor of my success that up ‘till now I’ve kept secret.

So why am I now exposing this powerful secret?

Because for all of my subscribers that reserve their spot through our link for Agora's "The Other Side of the Internet" Conference, I’ll be including a special bonus. You’ll get all of the process maps my assistant creates from the entire event. This exclusive bonus will be worth big bucks to you, I can’t even put a price on it.

Have you ever been to a conference where you got great ideas, took great notes but nothing ever happened? Well, this is the secret shortcut to taking other’s closely-held wisdom and having it put into action by others or yourself – creating and using process maps.

So reserve your spot today and I’ll make sure you get the complete set of process maps after the event.