Thursday, December 20, 2007

I really don't know what's gotten into me lately...

I really don't know what's gotten into me lately...

I guess it could be
---the Christmas spirit,
---the lack of sleep, or...
---the high from another home-run launch.

Whatever it is, I better get control of it - fast, because I just agreed to give away:


Here's the deal:

We've been getting emails, phone calls, and pleas from one heart broken
client after another because they missed out on the bonuses they
desperately wanted.

It just doesn't seem right to have so many clients depressed when they
should be delighted. Heck, it's Christmas and you guys are making me
feel like scrooge!

So here's what I am going to do:

I'm calling an audible... the launch rules have changed.

My mindmaps and the free seat at our seminar are for every single client
who gets their order in before the 24 hour mark. So, if you were one of
the many clients that called my office to complain - I heard you loud and clear.
That means: reserve your Business Acceleration program before 12 noon
tomorrow (EST) or if you already did - you are guaranteed a copy of
my personal mindmaps and a seat at our next block buster seminar.

So my friend, it's do or die time...

Go and get your own copy of Business Acceleration Program right now

Just so we're clear - I won't be as generous the next time around.
So, if you haven't reserved your copy yet and you are sincere (and honest)
in your desire to be the leader of your market, then the Business Acceleration
Program will change your personal and business life.

How can I be so sure? Just ask my clients.

If you'd like to learn more about this incredible program:

Go and get your own copy of Business Acceleration Program right now

Remember, the clock is ticking...and this time it won't be reset.

To higher profits,

PS - I decided to forego the hype and hoopla about how crazy my office
was today, or that even with load balancing our site through 3 servers
we still crashed twice.

It was a crazy day, but the disappointment of missing out on the bonuses
really struck a nerve with me, and I needed to set things right.

Go and get your own copy of Business Acceleration Program right now

What is in the package?

A lot of you are wondering about the content of Rich Schefren's Business Acceleration Program - without hype and any exaggeration - here's what you will get - PURE CONTENT:


  • A simple, step-by-step Getting Started Guide to make navigating this massive program a breeze and to speed you on your way …
  • 10 lavishly produced Acceleration Session DVD videos – XX hours in all – that teach you every one of the most powerful online marketing strategies and tactics now being used by today’s top ten business-building authorities …
  • 9 Advanced Learning DVDs that double, then triple, then quadruple your productivity … and give you everything you need to harness the amazing profit-producing power of Web Marketing 2.0 …
  • A Bonus video DVD -- Strategic Profits UNCUT that gives you a revealing glimpse behind the curtain and invites you to listen in as our ten top Business Accelerators reveal their most provocative secrets in a no-holds-barred open discussion session …
  • 28 audio CDs containing the soundtrack of every video module – so you can listen to every strategy, tactic and tool when you’re driving, working, exercising or just relaxing …
  • A 708-page Enhanced Acceleration Workbook – giving you edited transcripts and slides each expert presented … plus a special chapter on Masterminding by Jay Abraham … 11 MORE chapters by top copywriter John Carlton to help you craft sales copy that produces optimum results …
    PLUS two more chapters on how to increase your mental acuity and creativity by renowned learning expert Sunny Schneider … and even a comprehensive guide to arranging important joint ventures – including how to pitch them, sell them and even a contract you can use to formalize them … GO GET IT NOW!
  • A 314-page Strategic Profits 12-Month Marketing Blueprint crammed with every e-mail, blog post and sales letter they used to attract 200,000 leads and customers … and to earn $7.5 million online in the last 18 months…
    To become the #1 thought leader – the ultimate Maven in your industry – you’ll need ways to absorb information faster than your competitors do …
    And these two proprietary PC- and MAC-compatible programs help you do just that!
  • FasterAudio Sofware: Install FasterAudio in seconds … then use it to convert sound files into MP3s that play up to four times faster!
    With FasterAudio, you’ll be absorbing an hour’s worth of vital maven-making information every 15 minutes … and entire business books every two hours … while actually making it easier to absorb and remember what’s begin said!
    FasterAudio is the ultimate multi-tasking tool: You can listen to your FasterAudio files on your desktop or laptop and listen while you work. Or, burn them to a CD or download them to your iPod or other MP3 player and devour today’s best business books and research while you’re driving, exercising and even in your favorite easy chair.
  • AcceleReader Software: This remarkable software trains your eyes and your brain to read devour reading material two times faster … three times faster … even four times faster.
    Just watch the screen and Accelereader retrains you for maximum reading efficiency!
    BONUS: Study after study has proven that the faster you absorb information, the better you remember it!
  • A Master Maven Quick Reference Charts to keep you on track and speed you towards your ultimate goal – including my guides to help you process everything in your work environment quickly and easily and make sure nothing slips between the cracks … computer keyboard shortcuts for Outlook, Internet Explorer, FireFox, G-Mail, Mindjet and more – shortcuts that save Rich at least two hours of work time every day …
  • 14 full-color Process Maps that give you an instantaneous, at-a-glance mastery of every amazing business accelerating secret you’ll learn – including Rich's comprehensive guides to gathering and organizing information, preparing project plans, creating Mind Maps and using other tech tools…
    Plus Tom McCarthy’s process for harnessing the power of your emotions to tear through your work faster … Mike Filsaime’s guide to creating massive viral interest online … Jeff Walker’s process for product launches … MaryEllen Tribby’s guide to multi-channel marketing … Les Hewitt’s process for creating focus and accomplishing your goals … and Scott Martineau’s guide to creating hyper-responsive customers … and much more …
  • Two of the most highly acclaimed posters Rich ever produced – actual copies of the ones he keeps next to his desk to guarantee every product he creates contains every element that ensures an explosive launch …
  • Rich's favorite personal productivity software – two amazing programs -- that make it a breeze to absorb, store and access the information you need to become your industry’s #1 maven …
  • And much, MUCH MORE!


Wednesday, December 19, 2007

Dear Blog Visitor...

It's Thursday.

Christmas is only days away.

And that is EXACTLY why you MUST get this

Click this link now

Rich Schefren is releasing his Business
Acceleration Program today.

There has NEVER been a course like this
before. I mean, just look at the page and you'll see what I mean
(c'mon... just LOOK):

Click this link now

Even if you think you're not going to grab a copy (I think you're
crazy if you don't), you MUST take a look at the Fast Mover Bonuses.

They are unbelievable.

Click this link now

Rich has proven with this launch that
everything he teaches actually WORKS. So I'm getting a
copy for myself.

I recommend you do the same.

Click this link now

Get yours NOW.
Before they're gone -- and they WILL be gone.

To your success,

Val Slastnikov & Rich Schefren

Will you be there tomorow...

… at Noon (Eastern) this Thursday, December 20th?

This is when Rich Schefren releases his BUSINESS ACCELERATION PROGRAM to the World!

What is his program all about?

Q: “Is your Business Acceleration Program appropriate for the person who wants to avoid being involved with a “big” company? Can you actually BE the ‘hermit in a cave’ (where the cave is your living room) and use the Business Acceleration Program?

Q: “I am a complete newbie. This seems to be for those who have already gotten their feet wet. Is this true or can this actually help someone like me, too?

Q: “You’ve had lots of questions about whether your program is useful for complete newbies, but I’m a little further on. Will it work for me?

A: I addressed this in my last post when I said …

Fear not — the whole point of my Business Acceleration Program is to simplify and uncomplicate the process of growing a business. And the fact is, these tools can be even more powerful in the hands of a person who’s just getting started.

In the early stages of a business, you’re lean, mean, hungry and fleet-footed able to incorporate new tools in the twinkling of an eye!

My Business Acceleration Program is a tool. A whole toolbox, actually. And it’s packed hundreds of hammers, screwdrivers and wrenches you need to build a world-class online business today.

You get things that save you time, save you money, eliminate workday drudgery & get you the information you need to hammer the competition… and even some tools that make it possible for you to do things that you couldn’t do in a million years with your bare hands!”

Now, I’ll go even further….

I honestly can’t think of a program that is better suited for people at every stage of web marketing: Newbies to seasoned pros … those whose mission is to build a small, manageable company or a massive global corporation online … and everyone in between.

Here’s why… Read the rest at Rich Schefren's blog

Tuesday, December 18, 2007

A blizzard of questions - a ton of answers...

Hey Val,

...don’t know if you’ve noticed, but my blog is lighting up like a Christmas tree.

My inbox is jammed to overflowing too – and my Business Acceleration Program
is the reason.

I’ve honestly never seen anything like it:
Seems thousands of people have questions – important questions about my
Business Acceleration Program – far more questions than with any other product
I’ve ever created.

In fact, we’re getting so many inquiries, it just wouldn’t seem right to release my
Business Acceleration Program tomorrow. With only one thousand copies available,
it wouldn’t be fair to begin taking orders until I’ve fully satisfied everyone’s curiosity.

So I’ve I’ve decided to...(want to hear more? Go to my blog)

To Higher Profits

PS We’re making a big announcement tomorrow – so watch your inbox!

Sunday, December 2, 2007

Let’s get a few things straight

I just had to publish this Posting where Rich responds to some comments to his blog posting called "I Don’t Think We Can Be Friends Anymore":

November 23rd, 2007 12:07 pm Rich Schefren

MyAvatars 0.2


Let’s get a few things straight.

When I said, “We can no longer be friends”, I was referring to my readers, prospects, clients, and fellow internet marketers that claim they’re listening to me, agreeing with me, but still (for some strange reason) not hearing my message.

I despise opportunistic thinking (as opposed to strategic thinking). It’s been one of my central rallying points since starting Strategic Profits.

Here’s why: It’s a bug (like a software bug), a thinking virus of some sort, residing in the brains of all those infected..

I say it’s a bug because it’s flies in the face of all reality. It’s a desire to get something for nothing. And that my friends is the one of the initial ingredients to everything bad in this world.

The PARASITE inside must be starved – yet, the opportunist thinker does the opposite – it feeds it.

When you focus your attention on a free ride to your dreams – and you pay whoever promises you the fastest and easiest trip, you can be guaranteed only one thing – the destination is never what was sold to you.

So, if you really believe there’s a magic “SECRET” that stands between yourself and massive wealth, or that there are real people (just like you and me) who know the secrets, but for some reason they are “SECRETS THEY DON’T WANT YOUTO KNOW”. Then you are either paranoid, scarcity minded, or insane – not three qualities I look for in my friends.

So, if I’ve been describing you - I don’t want to be friends with you anymore – it really is as simple as that.


A few readers have questioned why i would be friends with Mike Filsaime, and using him as an example of someone who sells “crap”.

At first I ignored these comments because they aren’t even on the same page of this post. There’s a big difference between an opportunity seeker and a sleezy marketer (which is what certain readers were accusing mike of being – which I disagree with 100%). I was writing about opportunity seekers and some of you felt it was a good place to point fingers at Mike and basically accuse him of sleezy marketing.

I saw it but, I ignored it, hoping one of my readers would address the issue for me so I didn’t need to get involved.

Yes, it’s true Mike Filsaime IS a close personal friend of mine. In fact, I feel extremely fortunate to be such close friends with Mike.

He was the friend that pushed me just enough to convince me to release the Internet Business Manifesto, He was the friend who believed in my message so much, he called all of his affiliates to personally get their commitment to mail for me. On top of all that, there’s even more. On my long list of well known clients – he was the ONLY (yes –only) guru who ever gave me credit when he was on stage in front of hundreds or thousands of marketers.

So, you can probably understand, when it comes to Mike Filsaime I am more than just a little biased.

But I am not only friends with Mike Filsaime because of what he’s done for me. In fact, there’s a bigger reason. I’ve got massive respect for Mike, he’s and I are very different types of people - in fact, sometimes I wish I acted a little more like Filsaime.

Mike’s an action oriented guy that gets things done fast. It’s that quick “get it done” quality that makes Mike one of the most successful guys in our industry and someone I admire.

Now, I am not going to defend every product he’s ever produced, it’s not my job to, and that’s not how I judge someone. I am also not going to defend his good reputation because a few like to question it. Anyone can do a google search on Mike, and make up there own mind.

Let’s take a look at some of the recent products from Mike Filsaime.
• PayDotCom
• Butterfly Marketing
• $5000 Workshop with glowing reviews
• The 7 Figure Code
• i5 Gold Mentoring Program
• Viral Friend Generator (I use it as you have seen)
• and several other quality products, software, and services that are used by thousands all over the web today.

I think it is unfair for any new person to marketing or new reader to my blog that may not know Mike, to get any impression of him based on the comments made by the many on this blog that may not know the real facts of his business (some that i have outlined above.)

If anyone wants to say that Mike does not run a quality value based business, then they really do not have there ear to the ground in this community.

I think I would NOT be a friend to Mike to allow this blog post to go off topic in such a way where the facts are just not stated correctly and I wanted to let my readers know that I think Mike’s products are great I happen to know he really cares about his customers and the value he create for them.

He’s one of the good guys and I refuse to have a few point to one out of his over 100 products as proof of anything.

Thanks for reading,
Rich Schefren

Thursday, November 29, 2007

Attention Age Doctrine Part 2 Released

Get the Attention Age Doctrine Part 2. Whew…. The day has finally arrived. The report is being downloaded by thousands of online entrepreneurs as you read this. I got to tell you, I’m really proud of it. Even more importantly, I can’t wait to hear what you think. To be frank, I know many people loved the Attention Age [...]

Download the report right here or go to Rich Schefren's Blog to read Comments of those who already dowloaded it.


November 28th, 2007 4:14 pm Rich Schefren


If you are getting sent to the opt-in page it’s because when you opt-in we drop a cookie on your system.

When you get the email and return to the site - you aren’t allowed to access the report unless the cookie is there.

The reason for this is to make sure my affiliates get the credit they deserve and to prevent pass along of the email. Sorry but it’s an innovation we’re kind of proud of.

If you are having trouble and you did opt-in, check to see if you have disabled cookies - if you have you’ll need to enable them, and opt-in again.

Hope that clears up any confusion.

Download the report right here or go to Rich Schefren's Blog to read Comments of those who already dowloaded it.

Tuesday, November 13, 2007

About the attention age...

Hey Val,

As I’m putting the finishing touches on The Doctrine Part 2, I’m uncovering even more new and highly-effective ways to get the attention of the market in the new world of Web 2.0 and social media.

If you know my past work, you know I’m always striving to bring my readers the most recent, cutting-edge strategies to grow an online business.

So while you’re waiting for the release of Part 2, you may want to check out a couple of new posts to our blog.

The top three entries will help get you up to speed on what we covered in Part 1 of The Attention Age Doctrine…

Visit my blog at the link below, check out the top three posts, and get your downloads to catch up on The Attention Age now:

Go to my blog

To Higher Profits,
Rich Schefren

Thursday, November 8, 2007

The making of a new and better life...

Did you drag yourself out of bed this morning and make your
way to a job that you hate?

Do you dream of a better life as you battle your way home
through the traffic and crowds on the trains, feeling tired and

Well I want you to meet someone that WAS in your exact

Jaime Luchuck felt just like you... every morning and every

So what happened that completely changed Jaime's world of
slaving away in her Dilbert cube... day after day?

She took a big step, and became a contestant on Joel Comm's
"The Next Internet Millionaire" reality show.

As she moved through the audition and judging process,
Jaime learned Internet marketing from some of the web's
leading experts.

She uncovered the realities and opportunities that exist for
anyone online. Her old view that making a living online is
mystic and secretive was shattered in a matter of weeks.

Jaime felt so confident and so empowered...she made the
gutsy move of quitting the job she hated...determined to
become the next Internet success story.

To share her experience with others that hope to someday
break free from their slave-labor jobs, Jaime has put together
a new book that outlines how she's making a new and better
life for herself.

In "From Cubicle Slave to Next Internet Millionaire" Jaime
provides a behind-the-scenes look at being a contestant on a
reality show.

But that's not all... You'll uncover all of the marketing and
business advice she was given by some of the biggest names
on the Internet. Tips and tricks you can use to get on the road to
making your better life.

Grab your copy of "From Cubicle Slave to Next Internet Millionaire"
today and you'll get a special surprise from the expert judges
who appeared on Joel's show...

Jaime's story is truly compelling, from her accounts of being a
reality show contestant to the lessons she learned from a near-
death experience.

On top of that, her new book is packed with marketing and
business information you can use to start making your better
life today.

I was a judge on "The Next Internet Millionaire" and can tell you
that Jaime is a sharp person that will inspire and motivate you to
achieve the greatness you deserve.

To Higher Profits,
Rich Schefren

P.S. Are you ready to leave the job you hate behind? Well this is
your chance to get a helping hand from someone just like you,
that's making a better life for herself right now...

Friday, October 26, 2007

Attract what you want in your sleep?

Hey Val Slastnikov,

Do you struggle with focus problems, procrastination or stress on a daily basis? How about all three?

Now it’s no secret that I’ve dealt with ADD my whole life. It can really destroy your focus and productivity. Lucky for me and other gurus with ADD, the condition also allows us to hyper-focus at times.

Then we get in the zone and stay there for hours on end.

But people that don’t have ADD have trouble focusing like this. Staying focused and keeping the stress down is a big problem for many people, maybe even you.

What if you could train your brain to be clearly focused and more efficient so you wouldn’t have these problems day after day, week after week?

And what if you could just turn on a CD, go to sleep and develop the clarity needed to get the forces of The Law of Attraction working in your life?

You may already be familiar with Stephen Pierce. He’s an incredible strategist who optimizes businesses and the people who run them. Like me, he helps raise them to higher levels of awareness, opportunity and attraction.

He’s developed an audio program to help you deal with daily challenges and attract everything you want in your life, including business success...

Click Here  to see how

Researchers and scientists have proven that if you exercise the right brainwaves you can unleash the enormous power of your mind to your advantage.

Sounds intense, I know... But the more you listen, the stronger your brain becomes. The more clearly you think. The more intense your focus becomes. The easier it is to visualize the things you want to attract to your life.

That’s why I thought you should know about Stephen’s program...

Click Here to find out more

So you can make daily tasks virtually automatic and still have the brain power for creative and advanced thinking when you need it the most.

While being able to visualize what you want more clearly than ever before...
Give your future a boost... Check out Stephen’s program and start optimizing your brain for success and attraction today.

To Higher Profits,
Rich Schefren

P.S. Try the first CD and you’ll see what I mean. One of my staff uses Stephen’s program and he loves it. I think you will too.

Click Now

To Higher Profits,
Rich Schefren

Wednesday, October 10, 2007

Money For Nothing. Never Work Again.

There's a way you can stop worrying.  Stop struggling -- and earn multiple streams of passive income forever, or certainly for a long time to come.

I'm not talking about network marketing.  I'm not talking about real estate.  I’m not talking about starting a business.  I'm not talking about trading options, either.

I'm talking about capitalizing on capitalism;  getting control, access or “profit” rights to all kinds of overlooked passive income situations that most business owners never see or seize.

You get to play off of dozens and dozens and dozens of different businesses -- without having to manage, work on them -- or even come in.

We're talking about doing something once, then getting paid for (and from) it forever -- for months, even years, to come.
We're talking about being able to go into any city -- anywhere in the world and finding not one or two -- but literally thousands of businesses with untapped passive income situations -- that you, alone can mine.

Make $1,000; $5,000; $10,000 a month per deal and the revenues quickly mount up -- all while you're not there.  Mostly without you personally having to do anything but set the deal up in the beginning.
Control is better than ownership or management.
Just ask the partners of my good friend Jay Abraham and his wealthy clients who've made nearly $500 million in passive income over the years.

Generating passive income sure beats working hard for a living.
Years ago, a good friend of mine wrote a book called "The Lazy Man's Way to Riches."  Well, passive income generation has to be the closest thing you'll ever learn about.

Almost no one knows this fact, but...

My good friend, marketing super consultant, Jay Abraham is also considered one of (if not THE) world's leading expert on mastering passive income generation.

Jay has set up over 100 "monster successful" income deals for himself, partners and clients all over the world, in all sizes, types and kinds of business situations.

You name the industry, type of business or country and Jay has found ingeniously simple ways to mine a small fortune from it passively -- for himself, his partners or clients.

Earning tens of thousands of dollars monthly without working may not be YOUR idea of fun... but Jay has found it to be the most joyous, enriching and creatively stimulating thing anyone can do to amass a small or large fortune - without risk.  No capital is required, either.

Would you like to gain a short-course introductory education in how it's done?

Would you also like to learn about nearly 25 actual, killer passive income deals Jay has personally engineered?

Would you even like to know specific, instantaneous ways you -- yourself -- could start setting up as many passive income streams as you possibly want?

OK.  Then join Jay on a "Special Edition" broadcast he is doing next week of a presentation he originally created as the keynote for Harv Eker's breakthrough "Never Work Again" conference.  People paid $2000 a person to attend and hear Jay’s far reaching, breakthrough ideas.

- It's a fast-paced, 2 1/2 hour adventure in ten, exciting Passive Income areas you can mine immediately.
- It shares the specifics on actual deals Jay has accomplished.
- It describes the precise process Jay follows to do the deals. - It provides surprisingly candid instruction in how you can do these kinds of deals yourself.
- It has nothing to do with business building.  Marketing is far removed from the powerful ideas you're about to learn.
- These two hours should transform the rest of your economic life.
- Two hours could propel your income into the stratosphere.
- Two hours could turn you from a wage earner or struggling entrepreneur -- into a prosperous master of passive income.

Plus, because he’s a great friend of mine, Jay is even going to work for a full month with 100 people from my group -- without charge -- as a daring performance “challenge”--to prove to the press what you can do.  And the monster income you can generate--when Jay Abraham personally mentors you.

Jay regularly sells out his own seminars at $25,000 per person.  He’s paid $5,000.00 per hour, $50,000 per day when he advises someone privately.

Plus, frankly, he has never offered unique information like this before at any public or private session he’s ever held.

I doubt if Jay will ever offer it without charge, again.

But, for one week, we're letting three small groups of our email subscribers listen to Jay Abraham tell you exactly how to create gushers of passive income streams for yourself.

If you're at all intrigued -- enroll quickly.

But don't sign up unless you're committed to show up.

Let yourself down -- but please don't let me and my commitment to Jay’s daring experiment down.

I promised Jay we had high quality, “Take-action” people on our list - - who’d "JUMP” at the chance to hear this presentation - gratis.  I felt a number of you could pounce on Jay’s offer to mentor you without charge for a month, too -- once you saw how enriching his ideas can be.

This broadcast is intended only for serious people on our list who are ready to throw off their shackles and catapult themselves to a place where they do something once and get paid for it forever.  If you can’t see yourself deserving, earning and receiving mounds of Passive Income streams - - please don’t respond.

To me, Passive Income represents the ultimate form of wealth creation, financial security and prosperity you could achieve.

Find out exactly how to do so by clicking to enroll...


Rich Schefren
Jay Abraham has been my own personal consultant, advisor and mentor for over 10 years.  My original thinking on multiple income streams was forged from ideas Jay provided to me.

This is a mammoth thinker, a true wealth building giant and an expert whose ideas can redefine your future financial destiny and life.

Click here to enroll without charge...

Thursday, September 27, 2007

The freedom to be yourself - and succeed

Hey Val,

People always ask me "What's the key to your success, Rich?"

Well, there's only one thing that really stands out in my mind...

Playing to my strengths.

Do you know your true strengths? Strengths capable of propelling you to the kind of success you dream about every day?

I often ask my coaching clients this same question. Because this is really the starting point for anything you want to accomplish in life.
And you'd be surprised how many people can't answer this simple question.

Can you?

When you think about it, how in the world can you expect to gain an advantage in your marketplace if you don’t know your strengths?

My number one recommendation to anyone starting or building a business is this...

Avoid the biggest mistake most online business owners make – find out what your strengths are using a scientific testing method, then leverage your strengths every day.

There are a few serious questions you should ask yourself, like:

  • Do you have a problem getting started on tasks and projects?
  • When you start something, is it practically impossible to see it through to completion?
  • Do you struggle with things you are not good at, hoping you’ll get better?
  • Do you not have enough time for the most profitable activities in your business?

Well don't feel bad, you’re not alone. Many business owners fall into this same trap. Where you work like a dog but never seem to get much accomplished. Sound familiar?

So now you realize it's time to fix this situation. And I’m going to help you...


You are one of the first people that gets to take advantage of my new Strengths Mastery Advantage system.

The Strengths Mastery Advantage

Through a scientifically proven testing platform, you can find out – without a doubt – exactly what your strengths are. And that’s just the beginning of a process that will transform your business and everything you do.

There's so much to share with you, I just don’t have the space in this message. So go to the web page below to find out all the details.

I'm a living proof that focusing on your strengths and managing your weaknesses leads to success in business. In fact, it's my secret weapon that’s enabled me to become the coach to the Internet gurus.

See you there.

The Strengths Mastery Advantage

To Higher Profits,

Rich Schefren

P.S. You're going to see how you can dramatically improve your business and your life – in about 30 minutes. Imagine how surprised your friends and family will be when you discover your strengths... and they see you enjoying true success - the freedom to be yourself!

The Strengths Mastery Advantage

Sunday, September 23, 2007

Respect Me in the Morning

Message From Rich
Hey Val,

Is your online business struggling for respect and attention?
If so, it's time to market your business so it gets both – and a lot of customers as well.

You've probably noticed that the last series on my blog dealt with attention – how to get it, how to hold it, and what kind of influence you can have with it.

I'd like to switch gears to marketing now and how it can help really build your online business.

I've enlisted comedian Rodney Dangerfield (R.I.P.) to help. His "no respect" schtick is perfectly suited for this task.

Consider this question: If you market to your prospects and give them exactly what they want, will they still respect you in the morning?

And will that respect command attention?

So put on your red tie, bug out your eyes, and speak in your best Rodney Dangerfield voice: "I tell you... I get no respect... no respect at all.”

Maybe Rodney couldn’t, but you can...

Go here and leave me your comment.

To Higher Profits,
Rich Schefren

Tuesday, September 18, 2007

Under the Influence of Attention

How influential are you?

Tough question, isn't it? I encourage you to give it serious thought. First, let's define the term to avoid confusion. Influence is the ability to become a compelling force on others. It is an ingredient of persuasion. Influence spreads quickly and easily among an audience. (Don't confuse this with influenza... That's something altogether different.) Influence can bring greater attention to the influencer as ideas and emotions are spread...

Read more at:

Thursday, September 13, 2007

You have to know this first...

Hi Val,

Today I'd like to ask an important question. And it’s totally related to focusing attention on the success of your online business.

Considering how valuable and limited your attention is, you must address this question or risk focusing on tasks that are not going to get you where you want to be.

So take a few minutes now to read today’s post here, and really think about the question.

Let me know how this question affects what you do every day. You can post your comments on my blog.

Your answer could spark the minds of your fellow entrepreneurs.

To Higher Profits,
Rich Schefren

P.S. On Wednesday September 19th, I'll be doing a live webinar with the founder of the autopilot system I use to manage my leads, orders and customers - Infusion CRM.

You can register for the webinar here

If you are doing all of your marketing by hand now, this will be an eye-opening session for you. And if you're using a marketing automation tool already; but wish it could do more - you'll find the system I use every day to be an exciting discovery.

Wednesday, September 12, 2007

How to easily systematize your business...






Hi Val,

If you've been with me for any length of time, you know my biggest rule for building a real business is systematizing everything you possibly can.

Having systems in your business enables you to map out processes in a logical way that is easy to follow. This comes in handy when you delegate a task you've been doing yourself.

And it's also useful when you replace an employee and want the new team member to be able to hit the ground running... without a time-consuming learning curve first.

That’s why I' m such a big believer in creating and using process maps, as I mentioned in my recent message about the upcoming Agora Info-Marketing Conference.

Other very important aspects of your Internet business that can be easily systematized are your lead generation, customer acquisition and customer relationship activities.

In fact, if you don't systematize this area of your business, you'll soon find out all of these details are too overwhelming to handle manually.

If I didn't have an autopilot system to manage all of the leads, new orders and customer relationships for Strategic Profits, I would hate to see what my business would look like today. If I even had a business anymore...

People are always asking me how I do this and how I do that in my business. When the conversation has to do with managing my leads, orders and customer relations, I have one bit of advice that will help anyone systematize all of this...

Put your marketing on autopilot as much as you can.
I'm writing you today to let you know about a special strategy session coming up on this very topic. One I know will steer your business in the right direction for massive growth and higher profits in the months ahead.

On Wednesday September 19th, I'll be doing a live teleseminar with the founder of the autopilot system I use to manage my leads, orders and customers - Infusion CRM.

You can register for the call here

I’m very happy with Scott Martineau’s automation system, as are many other prominent Internet marketers who also use Infusion.
That’s why I'll be getting Scott to reveal the steps you can take to maximize your marketing and your business, putting them totally on autopilot.

So join me and Scott on September 19th and discover how you can systematize your marketing quickly and easily.

Visit this web page now and reserve your spot for this one-time call:

If you're doing all of your marketing by hand now, this will be an eye-opening session for you. And if you're using a marketing automation tool already -  but wish it could do more - you’ll find the system I use every day to be an exciting discovery.

See you on the call.

To Higher Profits,

Rich Schefren

P.S. If you're not using any systems in your business right now, consider this your wake-up call. I'm serious. Without systems and automation, your days will only get longer. And your income might stay the same... if you 're lucky.

But to really build your business... that means getting more sales, banking more profits and having more time off... grab your spot for this call with Scott now. He's only arranged for 250 lines, which will fill up fast...

Monday, September 10, 2007

Garbage for some, Diamonds for others...


Hey Val,

Some people wonder if I really read all of the comments my readers post on the blog.

Well I do, and I want to share a few very observant comments with you, before I invite you to check out the follow-up to our last Attention Hog post...

Our reader Bill R. was speaking of one of his Attention Hogs  -- e-mail -- as "mostly junk, with occasional gems..."

Fred R. had this striking revelation: "Our position in our society is the sum total of the choices that we have made in life. And, information is one of those choices. It all depends on how we use it. What is garbage for some people can be diamond for others. "

Here's part of what Ken F. shared: "I long ago realized that there is trash that is unworthy of my attention… I very much consider your e-mails (and blog entries) one of my better investments of attention for learning purposes…"

And as a side note to Scott Y... Yes, Scott, you do have my attention.
And to Kristina from Bulgaria... Thanks for your kind comments. I assure you I am not a machine. :)

Click here to read today's blog post and you'll see why I create these posts for you on a regular basis.

As long as you fully realize the value of the attention you pay, and make the right choices based on that value, you'll always get something useful in return.

Visit my blog to find out more...

To Higher Profits,
Rich Schefren

P.S. You'll also see how online business owners have leveraged this philosophy time and time again... to make gold out of straw. Really.

Friday, September 7, 2007

A message from my "Favorite Hog'

Hey Val,

How many people can you think of who demand your attention every day?

And how many people do you give YOUR attention to without them directly asking for it?

Well, today I hope to open your eyes to these people and the events that regularly take your attention without asking.

If you're like many, you give it to them freely before you even realize what’s going on...

So I want to be different. Because you are one of my readers, you have earned my attention.

That’s right. You now have MY full attention.

I really want to know what you think about today’s blog post. I would also like to see who's on your list of Attention Hogs.

After you've read the post and made your list, go ahead and post your comments and your Hog list.

You have given me so much of your attention in the past, it's my obligation to give you my attention now.

So tell me what you have to say... I'm listening.

To Higher Profits,
Rich Schefren

P.S. You can look at some of the Hog lists posted by other readers if you need some help getting started. Then I'm sure you'll have all the inspiration you'll need to create a long list yourself.

Happy Hog Hunting!

Thursday, September 6, 2007

Starbucks and Apple have it. Do you?

Hey Val,

How was Starbucks able to build its empire when people have already been drinking coffee for decades?

How did Apple create such a devoted following of passionate fans?

These successful companies leave clues about how to capture and hold the attention of their target audience. The bottom line - they've made a long-lasting connection with their customers.

What about you? Do you have this kind of connection with your market - like Apple and Starbucks do?

Think about this...

If 100,000 of your perfect prospects showed up at your Web site today - right now - would you be able to capture AND HOLD their attention?

Check out my blog - and leave with a whole new perspective on getting your prospects' attention and keeping it...

To Higher Profits,
Rich Schefren

Wednesday, September 5, 2007

Great news from Rich and his Team

I was delighted to find out that Rich is accepting more people into his coaching program...As you know, his program was only available to a chosen few until now:

"We've Opened A Few More Spots In The Business Growth System.

Our program has changed the lives of hundreds of Internet entrepreneurs just like you!

I encourage you to visit our site and let me show you how you can learn how to make more and work less almost overnight.

The “Business Growth System” coaching is like nothing you’ve ever seen before.  Our approach to starting and building a rock solid business that grows without your involvement is completely different than anything you’ve ever seen, read, or heard before – and what’s more, I am absolutely convinced that anybody can succeed once they go through this coaching.

And now, we've made it easy for you to join... click here to learn more.

Rich Schefren

Strategic Profits
100 NE 5th Ave
Delray Beach, FL 33483

Tuesday, September 4, 2007

Find your attention bubble yet?

Just received from Rich today:

Hey Val,

As you all know, part 2 of The Attention Age Doctrine will be released very soon. I thought it would be a good idea to keep your brain juices flowing on The Attention Age itself - what it brings to the table - and also show you how you can really optimize your productivity and attention for profit.

I've created a quick exercise on how to create your own attention bubble - a bubble where you can really get things accomplished.
In order for you to actually create your "happy" bubble, you have to first be able to know what THE ATTENTION AGE demands of you... and how mastering it will really propel your business.

Visit my blog to find out more...

Saturday, September 1, 2007

Get Process Maps of a $300-Million Company!

Rich Schefren to me

Hi Val,

In this email I will reveal how you can get your hands on the process maps responsible for countless fortunes made online... At NO COST!
But first I have a question for you...

How many people do you know that have built not one, but TWO information marketing empires, each worth far more than $100 million in annual sales?

I don't know anyone else but one guy.

Just eight months ago... I had my team pack up our entire office and move it right down the block from HIS office.

Why would I do all this? Well, let me explain...

Earlier this year I had a major issue come up in my business. It forced me to make a difficult yet critical decision. Because of its importance I immediately called three of my most respected friends (all with 10 to 20 million dollar businesses of their own) to get their opinions.

Each suggested the same action I was planning on taking. I felt relieved.

On my way to work the next day, I impulsively decided to pop-in to this business superhero’s office unannounced.

After some small talk about cars and cigars I told him about the problem I had and what I was planning on doing about it.
He gave it a moment’s thought, and then proceeded to tell me all the reasons why I was looking at the situation the wrong way, and how he had worked through a similar challenge many years earlier when one of his companies was still in its early stages.

He then explained what he had done (it was the exact opposite of what I had been planning to do and what my friends had advised.) But as soon as he explained the solution to me, it was obvious how much simpler and more profitable his answer was.

Only in hindsight could I see that taking his advice actually brought Strategic Profits one step closer to following in the footsteps of this man and his legendary success.

A few days later, I called my friends back to share with them his advice and what I had done. They all agreed it was a far superior solution.

It's rare to meet a man who's taken a single business past the $100 million level, much less two businesses. But it's even rarer to find a man who is willing to help you do the same. And sadly most entrepreneurs will never even get the chance to be introduced to him.
Which is why I am sending you this email today.

The man and the legend I've been talking to you about is Michael Masterson. His most recent $100 million success is Agora (actually it’s now approaching $300 million a year.)

And if you couldn't tell by now, I feel extremely lucky to have him in my corner.

Normally if you wanted to get Michael's time and attention, you'd have to agree to pay an ungodly sum, or be crafty enough to move your business right next door and weasel your way in ;-)

In fact, last spring 30 people (me included) paid $10,000 plus expenses to meet with him for a few days at an exclusive oceanfront Palm Beach resort.

But if you are an ambitious entrepreneur... willing to take action now... this really is your lucky day.

Because he’s planning another conference – and this one won’t cost $10,000 or even $5,000 or even $3,000.

It's based on the knowledge and experience of the world's most successful direct response business, Agora Publishing (just one of his many companies.) And it will focus on the area they excel at in particular:

Information Marketing.

I’ll be speaking there, along with my friends Alex Mandossian and Jeff Walker.

And a bunch of the Agora staff.

Agora (and more specifically Michael’s Florida group, Early to Rise, now being run by my good friend MaryEllen Tribby) is truly a goldmine of Information Marketing knowledge. I've been mining their wisdom for a while, and I’m convinced there’s no end to the resources in this goldmine.

To find out what Michael, MaryEllen and their team has in store for the lucky few that get to attend…

Visit this web page to get all the details straight from Agora.

My motivation for sending you this is to give you a chance to join me at this conference.

The bottom line?

If you want to build a real Information Marketing business, instead of just a one-trick-pony, you must attend this event.

I’ll sure as hell be there. In fact if I wasn't already getting paid to speak, I'd gladly pay the conference fee, cash out of pocket.

If you are already at the helm of a multi-million dollar Information Marketing business, I don't have to explain the incredible benefit of being in a room learning from Michael and about a dozen Early to Rise, Agora and other world-class master business builders like Alex and Jeff, who have few equals.

Soaking up strategies from a group like this could literally drive hundreds of thousands if not millions of dollars in additional income into your business.

And if you are a startup, you might be interested to hear...  that in his "spare time"... between those two $100 million businesses, Michael also took 5 more businesses from zero to the $20 million mark, plus taking 20 startups to the $5 million level.

Michael Masterson knows what it takes to go from "zero to hero."
This is the kind of guy whose team you want in your corner, too.

Go here right away to get all the details:

(Want to know one of my closely-held secrets? It's why you can get the process maps I referred to as a gift from me. Make sure you read the P.P.P.S. below...)

See you there!

To Higher Profits,
Rich Schefren

P.S.  I am planning on sticking around after the conference sessions so we can compare notes and possibly structure some JVs (because you know the deals happen at the bar and in the lobby.) I'll even buy you a drink and introduce you to the Early to Rise gang who will be there too.

P.P.S. Patrick over at ETR told me there’s a $200 discount deal that expires Wednesday at 5PM so if you’re planning on coming, do it now:

P.P.P.S. Only a very few people know this… To make sure I have access to all of the latest strategies and tactics presented at high-level conferences like those put on by Agora, I have a secret weapon.
He’s my assistant that takes the nuggets of gold from these conferences and not only gives me detailed notes, he creates process maps so I can put the presentations into action quickly and easily (whether I outsource the strategies or have them executed in-house.)

This is actually a key contributor of my success that up ‘till now I’ve kept secret.

So why am I now exposing this powerful secret?

Because for all of my subscribers that reserve their spot through our link for Agora's "The Other Side of the Internet" Conference, I’ll be including a special bonus. You’ll get all of the process maps my assistant creates from the entire event. This exclusive bonus will be worth big bucks to you, I can’t even put a price on it.

Have you ever been to a conference where you got great ideas, took great notes but nothing ever happened? Well, this is the secret shortcut to taking other’s closely-held wisdom and having it put into action by others or yourself – creating and using process maps.

So reserve your spot today and I’ll make sure you get the complete set of process maps after the event.

Thursday, August 30, 2007

The Success System That Never Fails

I know I have to make serious adjustments in the way I organize things in my business after I received the following message from Rich today:

Rich Schefren to me

"Hi Val,

Do you have a system in place for every aspect of your
business? A long time ago, I didn't utilize systems in my
business - I just operated on instinct. When success
sprouted, I eventually had to bring someone else on board
and that's when I realized how I had failed.

I had no way of communicating how things got done around the
office. My new employees couldn't get inside my brain and I
couldn't expect them to instinctively know what to do - yet
I had nothing on paper that explained my processes.

Having systems in place is vital to the performance of your
business. Even if it's just you - you need to have a system
mapped out on how things are accomplished. If you're the
only one in your company, then maybe you don't need it
written down - but at the very least, you should be able to
verbalize it in a step-by-step procedure.

If you can't explain it in concise terms of what happens at
each interval, then you don't really have a system - you
have a way of doing things.

The word "system" implies that you can classify tasks, organize and rank them in order of importance, and assign them to the people you've designated to be in control of each aspect of the business.

Imagine what would happen if you were in a car accident one
day - and hospitalized for a week or more. Who would run
your company for you? Could you explain to someone how to
operate the daily functions of your business? Instead of a
system, would there be chaos in the workplace?

Probably - if you're not prepared.

It's good to have your systems written out and filed so that
whenever someone else is brought on board - or has to take
over - they'll instantly be able to refer to your model of
doing business and follow it precisely.

Mapping out systems for your business can also give you
insight into how things can be accomplished in a better way.
Your goal is to simplify your process so that it's as
effective as it can be.

Don't be afraid to utilize shortcuts if it won't harm the
end result. There's nothing wise about taking the long route
to success. If there's a tool you could invest in that would
shave hours off of your task, then it's worth it. If you're
doing all of your accounting by hand, and you could set up a
software tool to quicken the procedure, then do it.

When you set up your systems - and you'll need one for
almost every aspect of running your business - do it with
hindsight in mind. Play Monday morning quarterback. What
could you have done better, and how can that happen?

Categorize your systems to help you develop and update them
as necessary. For instance, you might have a system for
tracking sales performance, one for marketing, and another
for sourcing new products or ideas.

If you have a "guinea pig", start testing your systems out
on that person to see if it's easy for another individual to
interpret and use. If any portion of your system needs
further clarification, then go into more detail. You might
know what you mean by "launch AdWords campaign," but
someone else may need you to answer the question, "how?"

Systems give your business a framework. You can always add
onto the system, or tear it down and replace it - but it
gives your operation a structure and a foundation to work

You'll always want to update your systems as time passes.
Maybe new technology has been developed that can replace an
outdated approach to doing business. Perhaps you've
discovered someone to outsource a task to so that you can
concentrate your efforts on more profitable ventures.

Whatever the reason, always look for - and be open to - new
ways of structuring your business so that it's a living
system - not one that's too rigid and opposed to change. You
want to maintain a vision for your company and use creative
means to get you there.

Think of yourself as an architect of your company. It's your
job to create a blueprint for your business operations. You
can always pencil in new additions to the company or erase
structures that need to be phased out.

With a system in place, you'll find you can manage your
business more easily and find success in a shorter span of

To Higher Profits
Rich Schefren"

Tuesday, August 21, 2007

An Internet reality show?

The Internet marketing world is changing before our very eyes. And so is the world of reality TV...

I’m sure you'll agree there is a lot of similarity between many products and services in our marketplace that have come out in the last year.

Well, I've got a brand new concept for you today that has never been attempted before...

If you keep up on Internet business news, you may have heard about Joel Comm's reality show, "The Next Internet Millionaire."

It's live on the web, and I've got to say... It is impressive!

It's so good, Rich has agreed to be a judge on the final episode.
In just two days, "The Next Internet Millionaire" has shot up the charts and is ranked in the top 3000 sites on the web, according to

Here's what Internet business pioneer Marlon Sanders had to say about it:

"I think everyone will be shocked how high-quality the production is. Joel and his team went all out on this and it really shows. There are going to be many marketing lessons taught in future episodes. It's very much worth your time to watch."

And here's what Super-affiliate Gary Ambrose said:

"Joel Comm told me an idea he had to create his own reality show focused around Internet marketing. To be honest, I never thought it would work. Well, it might be a while before you hear me say this again (just ask my wife) but I was wrong. Not only is the concept behind the show solid, Joel didn't cut any corners on the budget either."

So stop whatever you’re doing and go to this web page to watch Episode 1 of this groundbreaking Internet reality show right now…
Not only will you be entertained, you will discover the most current strategies the top dogs are using to make money online.
And be careful, you may become addicted like I have!

To Higher Profits,

Jane Ford
Editor, Strategic Profits Hotline
P.S. The Next Internet Millionaire is being compared to Trump's "The Apprentice," but with a YouTube twist.

See what you think...

Strategic Profits
100 NE 5th Ave
Delray Beach, FL 33483

Friday, August 17, 2007

When Is Enough, Enough?

Hey Val,

Insufficient or inundated?
Overwhelmed or overloaded?

Most online entrepreneurs just like you either suffer from too little or way too much information:

There simply is no in-between.

Where do you stand? How do you figure out which amount of information is "just right?"

To find the answer, check out my blog

To Higher Profits,
Rich Schefren

Strategic Profits
100 NE 5th Ave
Delray Beach, FL 33483

Wednesday, August 15, 2007

Remove Obstacles Between You And The Money

Rich Schefren <>to me

4:11 am (10 hours ago) 

Dear Val,

Want a business that RAKES in cash?

Then you need to DEMOLISH the obstacles
that currently stand in your way...

Achieving the kind of success you deserve
is all about removing roadblocks that are
between you and the money that should be
in your bank account.

It's a lot easier than you think.
First, you need to focus on an OUTCOME.

If you're NOT clear about what you want,
then you're not going to get it.

But when you have a clearly defined
outcome, you can start to discern what
knowledge and activities are moving
you closer to achieving that goal.

Then you can establish PRIORITIES.

Otherwise you'll just DROWN in a sea of
information overload and analysis
paralysis. When that happens, it's easy
to become frustrated and make absolutely
NO progress whatsoever.

Then you need to ask yourself...
What work are YOU willing to give up?

The sooner you realize that you can't
do everything yourself, the better.

Entrepreneurs tend to be control freaks.
They're OBSESSED with doing things right.
Now guess what is the biggest factor
that is LIMITING your success?
That's right...

If you're doing all the work yourself
you're almost certainly making less money
than you could be. And it will take you
a LOT longer than it should.

Look, wealthy entrepreneurs know how to
build and manage a team. Do you?

That mindset (building a team) is VERY
different from the opportunity seeking
(income limiting) mindset.

These concepts will make a tremendous
difference in your bottom line.

You can learn more about these concepts
in my (free) business-building video:

To Higher Profits,
Rich Schefren

P.S. If you'd like to turbocharge your
progress and build a real (profitable)
operation then I encourage you to check
out my coaching program.

It's changed the lives of hundreds of
entrepreneurs just like you. You can
learn more about it here and check out
my special offer:

Tuesday, August 14, 2007

Can you build a business that runs without you?

Rich Schefren to me

Aug 13 (2 days ago) 

Dear Val,

Let me ask you a QUICK question.

If I could give you a more effective business strategy
that would SIGNIFICANTLY "outperform" the approach
you are currently using, would you be interested?

The fact is--that no matter how much experience
you have generating income online, I can PROVE to
you readily by demonstration that you are NOT
maximizing your potential, and I want the opportunity
to show you the way in which you may completely
and easily, DOUBLE or even TRIPLE your revenue in
just a few short months.

Even if you're starting from scratch--I'll show you the
quickest way to build a PROFITABLE online business.

And I'm NOT talking about the type of business that's
here today and gone tomorrow. I've seen enough fly-
by-night websites that make a little money then quickly
kick the bucket. Let's face it, theses are not a real
businesses, these are just short-sighted opportunities
that are nothing but a waste of time.

A real million dollar business has several components:

#1. It is built around an existing demand.

#2. Decisions are based on numbers--NOT opinions.

#3. The owner does not need to be present all the time.

#4. The owner is passionate about the business.

#5. The owner is not afraid to relinquish some control.

#6. The owner knows how to build a team.

#7. The owner understands marketing very well.

Notice how almost all of these components revolve
around the OWNER and not some magic bullet or slick
marketing gimmick? It's time you take a step back from
what you're doing and ask yourself:

"Where did my beliefs about business come from?"

It goes without saying that you're here to learn more
about building an online business. But in order to build
a wildly profitable operation that churns out cash you
need to take a look at YOURSELF first.

There are "gurus" running around all over the place
that will tell you whatever it takes in order to get you to
empty your wallet on their cheap bag of no-good web

You know the type I'm talking about, don't you?

And let's face it. It's easy to spend an arm and a leg on
what they're selling because they know EXACTLY what
you want to hear. But in reality... it's like the blind
leading the blind.

Let me share a secret with you...

Most of these "so-called" gurus do NOT have a real
business. Sure they make good money, but it's only
temporary. These guys make a quick-buck but then
they're back on the street, peddling their garbage, in
hopes that some sucker will come along and buy into
their scheme.

If you want to know the TRUTH about what it takes to
build a business that works FOR you, rather than against
you--then I highly suggest you stop everything you're
doing and devour my "Internet Business Manifesto".

Click the link below to download this report:

Now between you, me and the lamppost, I think my
free report is worth more than most paid products out
there. But don't take my word for it. Check it out.

To Higher Profits,
Rich Schefren

Sunday, August 12, 2007

Rich Schefren's "Steps You Can Take Alone"

  1. Learn how to process map and begin mapping out “The What” you want your Online Business to do.
  2. Learn Project Management.
  3. Build Leverage and Scalability into your Business.
  4. Become fanatical about the numbers in your Business.
  5. Use an effective Time Management System and log your time for a week or two.
  6. Analyze your log and identify your routine tasks.
  7. Automate as many things as possible, starting with the easiest to automate.
  8. Outsource 1 Item at a time, starting with the most time consuming first.
  9. Hire an employee that will take over the largest number of your responsibilities.

Saturday, August 11, 2007

Rich is having fun...:)

"A core problem for a majority of entrepreneurs is that we fail to schedule fun into our day.
We do this because we think we will get more done, but in reality this has the opposite effect.
We end up becoming less effective, procrastinate more, become less focused, more burnt-out, irritable and stressed."
-Rich Schefren

I received a great gift from Rich Schefren this morning!

His Team put together a new PDF with Testimonials from many of his Clients and Strategic Profits blog readers called...

"Are You Having Fun Yet?"

In this new PDF, Rich Schefren's readers share 20 Things That Bring Them Joy.

This is an amazing and very inspirational document on the importance of having fun in our lives...

>>Click here to download PDF<<


Monday, August 6, 2007

Rich Schefren's Bio

Rich Schefren
Rich Schefren

Business Building Expert

They call Rich Schefren the "Coach to the Internet Gurus".

His unique philosophy about how to build real businesses online gets big money results for his clients. And that’s the reason he formed Strategic Profits in 2004.

The company provides coaching for online entrepreneurs who want to grow their businesses strategically and ultimately get "free" of the daily grind.

After graduating from Case Western Reserve University, summa cum laude as an accounting major, Rich was recruited by Arthur Anderson’s Strategic Planning Division. There he garnered several awards and then jumped at the opportunity to take over his family’s struggling clothing business.

When Rich turned that business into Soho’s hottest eclectic clothing boutique, with loyal customers like Prince and Uma Thurman, he was hooked on being an entrepreneur. Through his unique marketing ideas, the business had revenue growth from $1.5 to over $6.5 million in just three years.

Next Rich invested $7500 to create a hypnosis center which expanded to multiple locations and generated over $7 Million a year, within four years. Rich then wanted to share his success secrets and developed a program for other hypnosis centers to achieve the success he had. When he made $287,000 in one week selling the program, he knew he was on to something big.

Rich parlayed his offline successes and marketing prowess into an information product business. Over the next 2 years he established joint ventures with the major online marketing players that generated in excess of $4 million in revenue. Many of these marketers secretly sought his advice to help them turn their businesses into profit-producing powerhouses.

His passion was ignited to share what he’d learned with all struggling internet marketers who wanted to build real businesses and freer lives.

That’s when Strategic Profits came to be. And the story continues to unfold…

Business Growth System, the company’s core product, has revolutionized business coaching. With its combination of audio, visual and written materials – clients can learn in the way that suits them best.

The program content leverages over 20 years of Rich’s successes and early struggles to build his own Internet business.

Rich's programs sell out quickly because of the outstanding results achieved by entrepreneurs at all levels - from one person home-based businesses to multi-million dollar ventures aiming for more. Many of the program’s graduates are now Internet marketing experts in their own right.

Although Rich Schefren is the driving force behind Strategic Profits, the company has expanded to 10 full time employees who now work with Rich to develop products that expand the reach of Rich’s teachings. The company’s sales revenues exceeded $4 million in its first two years and are expected to be in the $10 million range for the coming year.

Strategic Profits has fueled its extraordinary growth by publishing free valuable content online. Not only does this create strong relationships with potential customers and the online community, but encourages feedback. The company uses the feedback to quickly create relevant products that address the struggles and provide solutions for online entrepreneurs.

For more more information about Rich Schefren please visit:

Wednesday, July 25, 2007

Richard Schefren Interview with Tom Beal

"Richard Schefren Interview with Tom Beal" on Google Video

Tom Beal interviews business strategist Richard Schefren in a revealing business growth discussion. In this video, Rich Schefren talks about the importance of being an expert in your field and focusing on your strengths, in order to achieve success in your own business. This video is a "must see" for everyone who is starting, or even just about to start their Internet business. I strongly recommend this to any online or a network marketer, regardless of their level of experience.

Monday, July 23, 2007

Rich Schefren recommends...

I reprint the letter that I received from Rich Schefren 3 days ago in its entirety. Why? Because I know that Rich would never recommend anything that he would not use himself, and I highly value his opinion as a Business Expert...
- Val Slastnikov

"For Serious Website Owners and Internet Entrepreneurs Only

Hi Val,

Building your businesses in a STRATEGIC way is the only way to really find success in the long term.

I'd like to share a model - that I know first hand - to really build a business. A model that you can count on to make you a lot more money than you're making now.

"Membership Sites"
, where people to pay you money every month to access your site, has made a lot of my members wealthy.

Tim Kerber and Ryan Lee really understand this model and have released their program today. Judging by the initial sales numbers, it's a huge hit.

Think about it... if you are having success selling a product or service, and you haven't learned how to immediately turn that sale into a monthly (or even weekly) membership, subscription, or other recurring payment, then you are leaving thousands of dollars on the table.

Let's do some simple math

Let's say you're selling a $27 ebook. And each time you make a sale your revenue is $27 dollars.

Subtract out any marketing costs... and you are left with your PROFIT.

That's simple business 101... nothing ground breaking, and we all understand that, right?

But here's the REALITY.

You could just as easily sold that customer a recurring SUBSCRIPTION for $10 a month, or $20 a month... or even $29 a month!

And they might have stayed with you for three or four months... or maybe a couple of YEARS!

Then, every time you flipped your calendar over to a new month, you would have ANOTHER sale generated for that customer... and EVERY OTHER CUSTOMER that you have!

Just do the math - if that one customer stayed with you got just six months, he could easily be worth a hundreds of dollars instead of that paltry $27.

And that's why you are LOSING money every time you make a one-time sale to a customer.

What are you waiting for?

You can start enjoying your new, money-making, for-real Internet Business called a Membership Site.

So if you ready to get to work and transform your web business into a dependable cash generator, you owe it to yourself to check this out.

To Higher Profits,

Rich Schefren"

Wednesday, July 11, 2007

Why go to Acceleration Squared Seminar?

I received another email from Rich Schefren 2 days ago about his Acceleration Squared Seminar...

It has a lot of great material that has not been released anywhere yet - not on Strategic Profits website, not in Rich's blog, and not on any of his successful clients' websites or blogs either.

So I decided to share this on my Secret blog because if you want to really be successful in your online business, you need to have access to what Rich is teaching firsthand. And if you want to take a "sneak peak" at Acceleration Squared Seminar, as well as 'Attention Age Doctrine" Part 2 - here is a perfect opportunity for you, folks - "straight from the horse's mouth", so to speak...So enjoy!

Rich Schefren

Mon, 9 Jul 2007 21:52:50 -0400 (EDT)

Val Slastnikov

In 8 Days From Now You Could Be My Next Success Story

Hi Val,

I've got good news and bad news

First the bad news... 9 days ago I opened up 100 seats to
my upcoming Attention Age Super-Summit and they sold out
fast. Plus, we've maxed out all the rooms at the hotel...
I've been told there are no vacancies.

But there is good news too!

I just got word from my team... by reworking and
redesigning the seating layout we can now squeeze in
exactly 6 additional growth-oriented business builders
into our super-summit. Plus we've negotiated discounted
rates at two nearby hotels.

So I'm inviting 6 more of you to participate... if you can
move fast.

I am almost embarrassed to admit this - but in my mad
rush to alert you to this event, I made a few rookie
mistakes and neglected to share three important pieces
of information you'll appreciate.

Here they are...

First off, I've been receiving lots of questions about
my Attention Age Doctrine lately. Most of them fall into
1 of 2 categories. I thought I addressed these in the
Doctrine - but I went back, checked it out and now
understand how some might have mistaken what I wrote...
So here's what I meant to say (lol).

Before ever releasing any of my reports... I research,
analyze, investigate, and vigorously test out in the
marketplace all my new breakthrough strategies and
ideas. Once I finish it, I immediately share it with my
private clients FIRST.

Then I share a bird's eye-view of the ground-breaking
information in a report I make available for
approximately 200,000 of my subscribers.
But, since my Attention Age Doctrine was incomplete,
this time I had a dilemma. I had two choices...

- Send you nothing whatsoever, and keep you in the dark
about this historic threat/opportunity, or...

- Share with you part one (the problem part) - and then
work rigorously to get you part two (the solution) with
all the action steps, implementation, strategies, and
execution tactics you can use to profit from the current
marketplace shifts.

Obviously, I chose to do the latter.

Some people failed to realize and appreciate the service
I was trying to do for them. So just in case - yes,
there is a part 2. And part 2 has all the tactics, tips
and juicy details that you'll be very excited to get
your hands on. And, I apologize if my intent was

Secondly, I never actually spelled out the powerful
financial payoff this incredible event can mean to your
business and personal future. Sure, I told you what it
IS, but those are mere features. I never explained or
dimensionalized what it's like to thoroughly captivate
your marketplace's attention, and multiply your own
personal leverage. The transaction benefits to you...
are unimaginable.

So let me do that now...

On a personal level, after just the first 2 days you'll...

- Double and redouble again your reading speed,
listening speed (training audios), and viewing speed
(training videos) no matter how slow or fast you are
right now.

This change alone can vault you to GURU status in your
market in the blink of an eye. No matter what format
the info gets to you in... you'll rip through it, digest
it, lock it into memory and then easily apply it.

Look, no one is 10 times smarter than you - that's
impossible... but there are business owners making a
100 times more than you. I can tell you based on my
thousands of clients the primary reason is what we'll be
covering that first morning.

- Increase your memory substantially just by
understanding and using this simple algorithm. You'll
triple your retention... amplify your natural genius, make
smarter and more profitable business decisions, just
because you won't forget the small details that really

- Use the very same method I've perfected over the past
5 years (that I've never taught anyone) to conduct
research 400% faster, get better source material,
develop original ideas in order to author manifestos,
doctrines, reports, articles, link-bait, etc. and
immediately catapult your business to an entirely
new level.

The first three Manifestos I wrote brought in over 7
million (gross) - and I almost failed English in high
school. Imagine having the same arsenal at your
disposal. How big would you grow your business? How
often would you decide to write a report? Where would
you live?

- Leverage a single (extremely easy to learn) piece of
software to manage all your projects, your plans, and
your virtual team and your personal commitments without
having to waste any precious time on gimmicks or tricks.
Instantly your productivity will jump 25% (that's already
an extra 10 hours in a 40 hour week).

- Learn this easy 5 step process I use myself to master
new business topics and opportunities faster than those
around you, so you can pounce on any opportunity at a
moment's notice. For many entrepreneurs that one right
decision made quicker than all those around them was
their lift-off point that got them the contacts and
reputation to climb much higher...

- Use your own personal knowledge management system to
continuously get compounded returns from each and every
new piece of information you come across. It'll be
organized, easy to use, and your newest secret weapon -
because it's a photographic memory that never fails.

Most importantly, your business will be completely
transformed by this 4-day experience. Because we're
going to show you how to...

- Totally automate your business so it requires the
least amount of your own personal attention - you'll end
up doing less, but your business will bring in a lot
more because of the follow-up systems, client up-sell
systems, and referral systems you'll have in place.

- Easily make yourself and your business stand out so
distinctively in the overcrowded marketplace that you
become the logical choice. You'll instantly captivate
the attention trust and response of your entire
marketplace. All the while building a large, responsive
and super-profitable list with sales that'll dwarf your
competitors. Then I'll show you how to apply it to your
backends and your revenues will grow exponentially!

- Track the vital few details you must place your
attention on for maximum growth. Most entrepreneurs get
this part of the prosperity puzzle completely wrong.
Either they leave out a crucial element or focus on the
wrong ones. Either way, they end up marginalizing the
business' performance and their personal income instead
of optimizing it.

Just so we are clear here - I am not trying to sell
anyone who doesn't "get it" by now - I don't need to, I
don't want to, and I don't have to. I am here to offer
just 6 additional highly motivated entrepreneurs (out of
the 200,000 on my list), and share this experience with
me and my elite clients.

It's your chance - to rub shoulders, interact and share
ideas with the highest caliber of performing online
business owners ever assembled - that you won't get at
any other marketing, internet marketing, or business
seminar. There will be more than 7 of my clients'
businesses attending who bring in over 15 million a year
each. There will be 23 that do over 5 million year. And
one that does over 50 million annually. Where else do
you get an opportunity to network and mastermind with a
group like this?

But as good as this is, there's a rub...

It's now down to the 11th hour, Val

- the event is just 3 days away. This might just be the only
time this decade you have an opportunity to catapult
yourself from mediocrity to millions under my watchful
eye with so many proven marketing masters and winners.
I've created this entire event solely as a service to my
clients. The reason - It's where I know the biggest
opportunities will be for breaking through that glass
ceiling of business profits.

But I decided at the last moment to open up a 100 places
to my email subscribers and they were all snapped up in
a couple of days.

Some of you might not get this because you're too young

- but about 20 years ago there was a movie named Field
of Dreams. In it, the main character kept receiving the
message "if you build it, they will come". The Doctrine,
this 4-day event, and now this heartfelt communication,
is my way of letting you know... I've built it for you.

Will you come?

The action-oriented entrepreneurs who are willing to put
timing issues aside and come to Florida are going to
experience a life shifting transformation. Plus the
return on the investments of your time will be unlike
anything you've seen, or ever imagined.

It's now up to you - 6 new success stories... will you be
one of them?

Time is of the essence Val.

To Higher Profits,
Rich Schefren

PS - It's late, I've got to get home, and everybody has
already left for the day...The waiting list is up which
means it'll be on a first come first serve basis. We'll
go by your time zone (make sure to give us your phone

PPS - My conscious is now clear. I've done everything
humanly possible to get the right entrepreneurs down
here. I've made it incredibly affordable, offered an
incredible guarantee (where I'll even pick up your plane
fare if you decide to leave) and have even included
quite a few mystery bonuses that'll blow attendees away.

PPPS - If you don't see the value or you don't want to
spend an extra $125 on airfare, or can not move your
schedule around to accommodate what I am offering, then
this event is not for you. I don't mean to be rude or
condescending - but just imagine if one of my coaching
clients didn't join and missed out on the multi-million
dollar profit surges I helped them create. It really is
the entrepreneurial equivalent of being the fifth Beatle.
It's only 3 days away... but you could be back home in 7
days on track to build the business you've always
dreamed about.

Strategic Profits
100 NE 5th Ave, 2B
Delray Beach, Fl 33483
(954) 429-3114

Just to let you know, folks. I wanted to take advantage of Rich's offer this morning and I clicked the link in the email that Rich included...But I was a little late to take action, so when I arrived there - this is what I saw:


If you would like to be added to our waiting list, please use the form below...

We will notify you if any openings occur."

So I had to fill out the form and get on the "Waiting List"...Sorry that I will not be your next Success Story, Rich. Well...maybe another time?

Sunday, July 8, 2007

Are you a Hedgehog or a Fox?

In this video, Mike Filsaime talks about the Core Questions to Ask Yourself about your online Business. One of the main questions is:

Are you a Hedgehog or a Fox?

Before you start answering this question, I want to throw another one at you:
Do you know how and where Mike Filsaime learned about the concept of a Hedgehog (in Sales, we call it "A Farmer") vs The Fox (or "A Hunter")?

So, you don't know? OK, I'll answer it for you.

You probably know by now that Mike is a # 1 graduate (not the first one, but the best, for sure!) of Rich Schefren's Business Growth System which served as a foundation for Mike Filsaime's own Business Coaching program outlined in The Seven Figure Code.
Rich Schefren talked about Strategic vs Opportunistic approach back in 2005 when he was putting together the first part of his famous Trilogy, Internet Business Manifesto:

Summary: Downloaded over 182,938 times, this landmark document firmly established Rich Schefren as the premier business building coach. It is still considered to be required reading for anyone who is building an online business.
And, if you prefer to watch the video oulining the key ideas of the Manifesto, you can watch this video instead:

If you prefer to watch it on Google, where it was initially released - click here

Business Building Video (1 Hour 45 Minutes)

Summary: One of Rich's most popular presentations. You'll learn how to think like a real (profitable) business builder. Many marketers (including Mike Filsaime!) cite this talk as being responsible for creating a major transformation in their business philosophy.

Successful Coaching Client Discussions:

Mike Filsaime: Rich interviews Mike about how the program helped his business. Mike explains how he has gone from a one man business to a thriving enterprise. You’ll hear how Mike grew his business and the steps he went through to be one of today’s most successful Internet gurus.

MP3 Download: Right Click Here And Choose Save Target As...

Transcript Download: Right Click Here And Choose Save Target As...

So, in order for you to understand where Mike Filsaime's ideas come from, I strongly suggest that you download and read Rich Schefren's Internet Business Manifesto first. And only then you can decide who you are and who you want to be in your online business - The Hedgehog or the Fox.